Über Baby was born 17 years ago. What started as a single brick and mortar shop quickly grew into multi-branded stores located.

Necessity is the mother of invention and Über Baby is no exception. A hip mother-to-be sought baby clothes and décor outside of the boring baby blue color palette. When she couldn’t find the fun, funky, stylish looks she was seeking, Lynne Gonsior decided to create them herself. 

She designed and manufactured the Über Baby Private Label collection, which included apparel, shoes, plush and baby accessories. The stores were lauded with media attention and received many awards, including MTV’s award for “Hippest Baby Store in the Midwest.” When her son was 9 yrs old Lynne, her husband Dan and Tony moved to Texas to return to work. Reluctantly, she shuttered the stores. 

However, after 25+ years as a merchandise buyer for brands like Target, NBC Experience and Pier 1, Lynne has stepped out of the corporate spotlight to re-launch her award-winning, edgy baby boutique as an online store.

Thanks to her exclusive, private-label business model, the Über Baby assortment offers thoughtful, one-of-a-kind products you won’t find in big-box stores or big-name .com retailers. If you are looking to purchase a thoughtful gift that supports a woman-owned business and isn’t mass produced, you’re in the right place!